February 5, 2025

How App Orchid Accelerates Insights for Google Cortex Customers

Author:

Rehan Refai, VP of GTM Strategy and Solutions

The need for clarity, efficiency, and trust has never been more pressing for business intelligence. Enterprises aren’t just looking for AI-driven insights—they’re demanding seamless onboarding, trust and explainability. Plus, they need unified integration across enterprise data sources like SAP, Salesforce, and Oracle. 

For many organizations, the significant hurdle when building analytics solutions on top of enterprise data sources is transforming raw data into a solid, ready-to-use foundation. This process, traditionally cumbersome and fragmented, often consumes valuable time and resources. Google Cloud Cortex Foundation simplifies this challenge by offering a unified solution that transforms enterprise data into actionable insights efficiently and effectively, enabling businesses to focus on strategic growth rather than technical roadblocks.

Add to this App Orchid’s powerful solutions and getting answers from your data becomes not just realistic, but remarkably straightforward. App Orchid gives companies the ability to ask any question of their data and get clear, contextual answers without having to wade through complicated steps, employ the services of multiple data experts or rely on disconnected tools.

Ready to talk about how App Orchid can help. Let's connect.

The need for a new approach to analytics and insights

The first challenge most organizations face when building analytics insights on top of their enterprise data sources is onboarding and engineering data into a good foundational state. Unfortunately, traditional systems can make this process time-consuming, resource-intense and fragmented. Google Cloud Cortex Foundation offers an accelerated path to a launching point for AI and Insights with built in tools, templates and accelerators.  

Although customers may already have insights and analytics stack in place, the technology and processes are outdated and inefficient. While Cortex sets the foundation, generating insights can still be manual, expensive and time consuming. Why involve multiple legacy tools and people to generate a single report or dashboard when utilizing modern technologies like knowledge graphs and Generative AI can accelerate time to insight from weeks to minutes?

App Orchid enables customers to get instant insights grounded in Cortex and Enterprise data by just asking questions in natural language. App Orchid solves three problems to accelerate the data to insights journey- accelerating contextualizing enterprise data, establishing trust in answers to questions, and delivering answers for humans

App Orchid solves three problems to accelerate the data to insights journey- accelerating contextualizing enterprise data, establishing trust in answers to questions, and delivering answers for humans.
Contextualizing data using knowledge graphs

App Orchid connects and contextualizes data from many sources, including SAP, Salesforce, Oracle, and even data from outside sources  (example: social media, website etc.), creating a unified structure that’s ready to deliver value immediately. Utilizing knowledge graph technology, App Orchid builds a virtual map of the data, storing relationships, context, and metadata. This approach enables contextualizing each question for Large Language Models (LLM) with information such as business jargon, linguistics and more, enabling more specific and accurate answers to business questions.

App Orchid’s Insights Accelerator for Google Cortex includes a standard ontology for Enterprise data sources (SAP, Salesforce, etc.) with LLM-friendly descriptions and metadata. We help our customers custom-fit this standard ontology to their unique data and fine tune descriptions and metadata to their own business and technology environments. This approach saves customers weeks of effort in building a data fabric to answer user questions.

Trust built on grounding and accuracy

One of the most frequent concerns when using AI in enterprise environments is trust. Trust is built through evidence. Most approaches utilize a legacy BI tool with an LLM co-pilot, which  often provides an answer without showing the reasoning or grounding behind it. This “black box” approach can lead to what are known as AI “hallucinations,” where the system fabricates outputs based on incomplete or incorrect information.

Anti-black box: Reasoning behind responses are provided.

App Orchid generates trust in the answers through grounding responses in Cortex or enterprise data—a process that ensures AI outputs are tied back to real, traceable data sources. When someone asks a question, the App Orchid system doesn’t just give an answer. It outlines the data lineage ,the reasoning, the code that was generated, and even the specific underlying databases where the information originated. Our grounding and reasoning is how App Orchid guarantees trust.

This transparency bridges the trust gap and allows business users to confidently act on the insights they receive. Whether a team is inspecting supply chain inefficiencies or analyzing customer behavior, they know where the answer originated.

By incorporating a simple ontology and knowledge graph enrichment, App Orchid’s text-to-SQL translation accuracy soared to 99.8%.

Accurate answers are critical, as well. That’s why we were so excited by the groundbreaking achievement of our Easy Answers™ solution, which demonstrated unmatched performance on Yale University’s renowned Spider database. Easy Answers achieved an impressive 94.8% zero shot, out-of-the-box accuracy. By incorporating simple ontology and knowledge graph enrichment, App Orchid’s enterprise text-to-SQL translation accuracy soared to 99.8%. This surpasses the previous benchmark of 91.2%, redefining industry standards and solidifying App Orchid’s position as an innovator in AI-driven data solutions.

Answers for humans

Data and Analytics teams use BI/Analytics tools such as Tableau or PowerBI to generate reports, analytics and dashboards to represent their data. For most Enterprises (not just Cortex customers), these approaches are time-consuming and high-effort, adding hurdles to the already complex process of getting insights.

App Orchid’s ready-to-deploy solution eliminates these inefficiencies and provides an interface that doesn’t require users to be data scientists by automating the building of visualizations based on the question asked. For example, a user poses a question, such as “Where are my top-performing stores this quarter?” App Orchid’s AI queries the knowledge graph and underlying databases, finding all relevant data. Rather than presenting a hard-to-interpret table of numbers, App Orchid transforms data into actionable insights with tailored visualizations. For example, it might highlight top-performing stores on an interactive map or identify trends in customer behavior. If any data science driven answers are available, LLMs are used to interpret statistics and probabilities in simple terms for every business user.

This seamless workflow saves enterprises months of manual effort so businesses can begin extracting insights immediately after implementation.

Why App Orchid is a game-changer for analytics

The current approach to enterprise-level data and insights can often feel fragmented. Different tools, custom-built dashboards, and isolated systems create roadblocks rather than opportunities.

Without App Orchid, customers are building analytics on top of Cortex from scratch. Each implementation is different, which takes significant time and resources. App Orchid standardizes the entire process, making it scalable and AI-driven from day one.

One real-world example of this transformation comes from a quick project App Orchid executed for a communications provider. Within a week, the platform enabled the customer to gain deeper insights into their store performance, identifying trends like the impact of competing stores on sales within specific regions. This level of insight would typically take months to achieve using traditional tools and dedicated data analysts.

The future of AI-powered business

The value proposition of App Orchid boils down to three main benefits for Google Cortex customers and beyond:

  • Speed: Compress years of data migration and onboarding into weeks.
  • Trust: Rely on grounded AI with transparent data lineage and reasoning.
  • Actionable Insights: Move beyond reports to dynamic visualizations and contextual insights.

By layering enterprise-ready AI over Cortex and other data systems, App Orchid enables businesses to break free from silos and pursue data-driven strategies—from marketing and supply chain optimization to customer service and beyond.

Imagine having a business user ask a question and see data-driven insights come alive right before their eyes. That’s the future we’re creating with App Orchid. With App Orchid, your business isn’t just onboarding AI—it’s unlocking the full potential of your data. Whether you’re a Cortex customer or looking to integrate disparate data systems into a single source of truth, App Orchid ensures every insight is fast, reliable, and actionable.

Are you ready to accelerate your data-driven transformation? Let's talk how App Orchid can help.